Joyce Ng

Joyce Ng (b. 1991, Hong Kong) is a photographer, director and creative director based in London. Ng uses street-casted models, natural environments and props to create images which feel both familiar, yet surreal. Employing an otherworldly and playful approach to her practice, Ng incorporates cultural signifiers, set design and fashion to present her unique take on Western aesthetics and fashion ideals. Bringing a distinct Asian perspective to her work, she challenges the concept of ‘otherness’ and reflects upon the power fashion photography holds in shaping our perceptions of beauty, style and taste.

Ng received a BA in Fashion Communication from Central Saint Martins (2019). Ng has worked with publications including i-D, Dazed, Vogue, AnOther Magazine, The Face Magazine, Numéro China, 1Granary, Centrefold Magazine, Luncheon Magazine and more. She has worked with brands such as Marc Jacobs, Burberry, Alexander Wang, Olivia von Halle.